Privacy Policy

Effective date: September 28, 2026

This Privacy Policy explains how [LEGAL ENTITY NAME], doing business as College Up ("College Up," "we," "us," or "our"), collects, uses, shares, and protects personal information when you visit college-up.org (the "Site"), submit a form, book a call, receive text messages or emails from us, or use our college admissions advising and mentorship services (together, the "Services").

By using the Site or Services, you agree to the practices described in this policy.

1. Who Our Services Are For

Our Services are purchased and managed by parents and legal guardians on behalf of high school students and are also offered to adult students (for example, reapplicants and transfer applicants). A student under 18 may use the Services only with the consent and involvement of a parent or legal guardian.

Our Site is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13. If you believe a child under 13 has submitted information to us, contact us at [CONTACT EMAIL] and we will delete it.

2. Information We Collect

Information you give us

Contact information: name, email address, phone number, and mailing address of the parent or guardian and/or student.
Student academic information: grade level, school, intended major, grades, test scores, activities, awards, competition history, project and research materials, essay drafts, and target schools, provided so we can deliver the Services.
Booking and communication information: information you provide when booking a call, filling out a form, or communicating with us by email, text message, phone, or video call.
Payment information: payments and financing are processed by third-party providers (such as our payment processor and financing partners like Splitit, Klarna, and ClarityPay). We do not store full card numbers on our systems.

Information collected automatically

Device and usage data such as IP address, browser type, pages visited, referring URLs, and time spent on pages.
Cookies, pixels, and similar technologies used for site functionality, analytics, and advertising (see Section 6).

3. How We Use Your Information

To respond to inquiries, schedule calls, and provide the Services.
To create and manage student plans, dashboards, and progress reports shared with parents or guardians.
To send service-related communications, such as appointment reminders, account updates, and replies to your questions.
To send marketing communications, where you have agreed to receive them.
To process payments and financing.
To improve our Site, Services, and advertising.
To comply with legal obligations and protect our rights.

4. Text Messaging (SMS) and Mobile Information

If you provide your phone number and check the consent box(es) on our forms, you agree to receive text messages from College Up. You may consent to non-marketing messages (such as replies to your inquiry, appointment reminders, and account updates), marketing messages (such as offers and program updates), or both. Consent is not a condition of any purchase.

Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out at any time. Reply HELP for help, or contact us at [CONTACT EMAIL].

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service and the platforms we use to send messages, is permitted. All other categories of sharing described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. How We Share Information

We do not sell your personal information. We share information only as follows:

Service providers: vendors who help us run our business, such as CRM and scheduling software, messaging and email platforms, video-call tools, hosting, analytics, and payment and financing processors. They may use information only to perform services for us.
Mentors and advisors: consultants, mentors, and tutors working with College Up on a student's program, only as needed to deliver the Services.
With your direction: for example, when a student asks us to introduce them to a professor or submit materials to a competition or publication.
Legal and safety: when required by law, or to protect the rights, property, or safety of College Up, our clients, or others.
Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this policy.

The restrictions on sharing mobile information and SMS consent in Section 4 apply to all of the above.

6. Cookies and Advertising

We use cookies, pixels, and similar tools (for example, from Google and Meta) to operate the Site, measure traffic, and show relevant ads, including on other websites and social platforms. You can control cookies through your browser settings, and you can manage ad preferences through the platforms' own settings or at optout.aboutads.info. Blocking cookies may affect how the Site works.

7. Email Communications

You can unsubscribe from marketing emails at any time using the link in any email. We may still send you non-marketing emails about your account or the Services.

8. Data Retention

We keep personal information for as long as needed to provide the Services, meet legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When it is no longer needed, we delete or de-identify it.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Your Privacy Rights

Depending on where you live, you may have the right to access, correct, delete, or obtain a copy of your personal information, and to opt out of targeted advertising. A parent or guardian may review or request deletion of their child's information. To make a request, email [CONTACT EMAIL]. We will verify your request and respond within the time required by applicable law. We will not discriminate against you for exercising these rights.

11. Third-Party Links

The Site may link to third-party websites and services, including financing providers. We are not responsible for their privacy practices; please review their policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.

13. Contact Us

College Up
[LEGAL ENTITY NAME]
[MAILING ADDRESS]
Email: [CONTACT EMAIL]
Phone: [CONTACT PHONE]